Online Guerrilla Marketing

Have you ever visited a website where suddenly a flashy banner popped out of nowhere advertising a certain company or a brand? That’s guerrilla marketing. Getting to a customer when he’s least expecting it is known as guerrilla marketing. This kind of marketing doesn’t require high monetary funding. All it requires is creativity and imagination. This is the kind of marketing which is usually targeted at such a target segment that will enjoy seeing or experiencing the unexpected.

Online Guerrilla marketing is one of the latest phenomena of generating an online viral buzz. You will learn the dos and don’ts of online guerrilla marketing through this article. Pop ups are considered to be an "in" thing in the world of online guerrilla marketing. True that they are one of the most attractive feature of online guerrilla marketing but too many pop ups can annoy the customers and eventually completely shut down the possibility of considering you or your brand. Do the guerrilla marketing but not it a way that turns off your customers.

While executing your online guerrilla marketing strategies, keep in mind the fact that you are unique and that uniqueness should not be dismissed by any of your strategy. You are selling because you are you. If you portray your image different than it is, you are set for a negative response. For example, let us take a cellular company which is known for its funky advertisements and promotions. Trying to surprise the customers with guerrilla marketing efforts they came up with conservative guerrilla promotions. True the method of marketing was creative but the message delivered through the method was going against the brand image. Their customers and prospects will be highly turned off by this effort. Remember, you have to create an extremely low budget creative marketing idea that promotes you!

There are a lot of things that you can do for online guerrilla marketing. Few of which are having a revolving logo of your website on websites that your prospects or customers are most likely to visit, a surprise flash promotion on your own website, a disappearing text add on social networks, offer your sample product or service to your prospects free of cost, use social media to your advantage i.e. make events on social networks, try organizing webinars i.e. seminars on web regarding your service or product, produce and upload audios & videos on www.youtube.com or other communities (advertise yourself for free) and last but not the least you can also arrange and organize and online competition or a contest. All of these online guerrilla marketing strategies are going to create a unique impression of your business. The most amazing thing is that all of these online guerrilla marketing strategies cost you peanuts or nil! For once, stop believing in the myth of high price high quality. Start experiencing the fact that quality can be delivered even in low budget if you are smart enough. Remember you don’t have to work hard; you just have to work smartly.

If you want to learn more on how your business can benefit from increased traffic check our traffic guide. and enjoy the true benefits that comes with more visitors in your business.