Respect customer’s email

Ever wonder if you’re the customer, do you trust the company by giving your email and other personal information? So try to be in their shoes and make a trustworthy company. Bare in mind of how you attain their email because when you have a customer sharing their personal information, then you need to protect the trust they have given you. Protect it and do not share with anyone without their permission. They will respect you if you respect them. Hence, do your part and follow the rules.

First off, be clear and precise what information you want and tell them how it is used. Don’t trick them with some small fine prints. Explain the terms and conditions so they will understand further. Your words must not be misleading because it will cause some confusion. Give them a promise that you know you can make and ensure them that their personal information is protected. To gain more trust from them, make the sign up clear and send a verification email to them that they will need to click on the link to activate their account. This at least they know they’re in the list and you have already taken the task of guarding it.

Customers don’t usually give their emails and personal information for no reasons. They would expect something in return just using collateral with the banks. So maybe your company will give out something valuable like information, free gift, voucher and maybe a chance to win a car or lottery. It is up to your company to produce something creative to them. Maybe try giving some special offer or setting up a promotion to your customers from your partner company. It is as if you’re introducing the products of that company through your company and thus increasing the income for both companies. It is a win-win situation.

Some customers prefer a more specify preferences. They might ask for it but is much better with a customer service to start the question. Maybe asking them what type of information they want and how often do they require receiving the email? Some just hate having emails spamming through their inbox every day. If that ever happen, they will block it or either place it as junk. If you think you’ll need more information out of them, then explain and persuade them further because of some activities and offers which will need it. However, do not ask too many details that are not relevant to the company which may they might suspect your company a fraud. Slowly gain their trust and information.

When they trust you with their email, do not betray them. Don’t ever share with another company or whoever even if you think they don’t know. Don’t lie by writing the privacy policy and disregard it. If you did tell them it is safe, then it is! If they start to notice something amiss that you did sell out their information, they will stop making business with you. And from there, you will lose a lot of business since words travel and who knows, your company will be in the bad book of record. Be considerate over your customer’s information hence you’ll be appreciated and rewarded with a satisfied customer when they see your email in their inbox.

If you want to learn more on how your business can benefit from increased traffic check our traffic guide. and enjoy the true benefits that comes with more visitors in you business.